0844 884 9930

Smile Bright @ Dapper

Welcome to

Have your teeth whitened for only £159

Free examination in the store!
SmileBright SmileBright


All treatments come with a free consultation with a fully qualified, GDC registered dentist.

Airflow Stain Removal: £59
The system uses a focused jet of compressed air, water and micro particles to gently polish away surface staining from the teeth. Stains that are removable include tea, coffee, red wine, curry, and tobacco. A great treatment to be used in conjunction with Teeth Whitening.

In-Store Treatment: £159
1 x 30 minutes in-chair whitening session carried out by a qualified dentist using high-quality whitening gel and accelerating LED Light for enhanced results. Quick results that will get you a couple of shades lighter.

In-Store Plus Home:£299
1 x 30 minutes in chair whitening session Plus, an additional home kit from a leading tooth whitening brand with custom-made teeth trays to be used overnight for the ultimate whitening experience.

In-store Extra:£600
5 x 30 minutes in-chair whitening to be used separately at your convenience within a 6-month period. For those customers who prefer their whitening done in the comfort of our clinic. Each treatment will take you a couple of shades lighter on the Vita shade guide.

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Our Process

Book your appointment

As simple as 123, just select your preferred date and time and we’ll do the rest, you will receive confirmation by email so you don’t forget!

We do a free dental check


Thats right, absolutely no charge, come and see one of our GDC registered dentists who will confirm that it is safe for you to be treated and hey presto!

If for any reason we cannot treat you immediately we will explain what the risks are and direct you to a dental practitioner to resolve any issues, all part of the service and all free of charge.

Your specialist treatment

We have our own special formulation for the gels used to treat your teeth, specially selected by our Harley Street dentists. Our qualified dental staff onsite will use this to make sure you leave with a fabulous smile up to 3 shades lighter.

Enjoy your new smile!


There is nothing quite like a beautiful white smile, and if you are a red wine drinker, a smoker, or a coffee-holic, then the 30 minutes you spend in our store will give you a dramatic improvement, and an amazing confidence boost. Come on, try it, you know you want to!

Meet Our Team

Dr. Mac Bagheri

Dr. Mac Bagheri

Having qualified as a dentist in 1987 from Bristol University, Mac entered general practice for two years prior to embarking onto a hospital career attaining a Fellowship from the Royal College of Surgeons of England. He then entered a three year Registrar post in Orthodontics at King’s College of London and Queen Mary’s, Sidcup. During this period Mac attained his orthodontic qualifications from the Royal Colleges of England and Edinburgh as well as an MSc from the University of London. He is now the principal of four Clinics, including one in Harley St where he practices from. Together he manages over 50 clinical and auxiliary personnel.

Mac is heavily involved with various dental and orthodontic committees as well as being the founding member of the Kensington, Chelsea and Westminster Study Club and Secretary of Local Dental Committee.

Mac believes passionately in further education and innovation and regularly engages in stimulating and arranging meetings both inside and outside dentistry.


Dr. Mac Bagheri


Corrine Lewis

National Sales Manager
Daniel Doll-Steinberg

Daniel Doll-Steinberg

Daniel Doll-Steinberg is a founder and director of several innovative companies in the health, marketing, technology and entertainment fields. Daniel also advises the UK Government and European Commission on Innovation and business policy and is a regular speaker on innovation and the values of Intellectual Property


Daniel Doll-Steinberg


Why Choose Us

Free Examination with our qualified and GDC registered Dentists


Just 30 minutes treatment for whiter teeth and a brighter smile


Harley Street treatment, Incredible value, amazing service


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Contact Us

@ The Dapper Man
16 The Mall
W5 2PJ.
0844 884 9930